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2025-01-11

Furthermore, the improving economic conditions and rising urbanization rates have also contributed to the recovery of the rental housing market. As more people move to urban areas in search of better job opportunities, the demand for rental housing has increased, leading to a more balanced supply-demand situation in the market. This trend is expected to continue in the coming years, driving further growth in the rental housing sector.BEIRUT — Israel's military launched airstrikes across Lebanon on Monday, unleashing explosions throughout the country and killing at least 31 while Israeli leaders appeared to be closing in on a negotiated ceasefire with the Hezbollah militant group. Israeli strikes hit commercial and residential buildings in Beirut as well as in the port city of Tyre. Military officials claimed they targeted areas known as Hezbollah strongholds. They issued evacuation orders for Beirut's southern suburbs, and strikes landed across the city, including meters from a Lebanese police base and the city's largest public park. The barrage came as officials indicated they were nearing agreement on a ceasefire, while Israeli Prime Minister Benjamin Netanyahu's Security Cabinet prepared to discuss an offer on the table. Bulldozers remove the rubble of a destroyed building Monday that was hit in an Israeli airstrike in Dahiyeh, in the southern suburb of Beirut, Lebanon. Foreign ministers from the world’s leading industrialized nations also expressed cautious optimism Monday about possible progress on a ceasefire. “Knock on wood,” Italian Foreign Minister Antonio Tajani said as he opened the Group of Seven meeting outside Rome. “We are perhaps close to a ceasefire in Lebanon," he said. "Let's hope it's true and that there's no backing down at the last-minute.” A ceasefire in Gaza and Lebanon was foremost on the agenda of the G7 meeting in Fiuggi, outside Rome, that gathered ministers from Canada, France, Germany, Italy, Japan, the United Kingdom and the United States, in the last G7 encounter of the Biden administration. For the first time, the G7 ministers were joined by their counterparts from Saudi Arabia, Egypt, Jordan, the United Arab Emirates and Qatar, as well as the Secretary General of the Arab League. Thick smoke, flames and debris erupt Monday from an Israeli airstrike that targeted a building in Tayouneh, Beirut, Lebanon. Meanwhile, massive explosions lit up Lebanon's skies with flashes of orange, sending towering plumes of smoke into the air as Israeli airstrikes pounded Beirut's southern suburbs Monday. The blasts damaged buildings and left shattered glass and debris scattered across nearby streets. Some of the strikes landed close to central Beirut and near Christian neighborhoods and other targets where Israel issued evacuation warnings, including in Tyre and Nabatiyeh province. Israeli airstrikes also hit the northeast Baalbek-Hermel region without warning. Lebanon's Health Ministry said Monday that 26 people were killed in southern Lebanon, four in the eastern Baalbek-Hermel province and one in Choueifat, a neighborhood in Beirut's southern suburbs that was not subjected to evacuation warnings on Monday. The deaths brought the total toll to 3,768 killed in Lebanon throughout 13 months of war between Israel and Hezbollah and nearly two months since Israel launched its ground invasion. Many of those killed since the start of the war between Israel and Hezbollah have been civilians, and health officials said some of the recovered bodies were so severely damaged that DNA testing would be required to confirm their identities. Israel claims to have killed more than 2,000 Hezbollah members. Lebanon's Health Ministry says the war has displaced 1.2 million people. Destroyed buildings stand Monday in the area of a village in southern Lebanon as seen from northern Israel. Israeli ground forces invaded southern Lebanon in early October, meeting heavy resistance in a narrow strip of land along the border. The military previously exchanged attacks across the border with Hezbollah, an Iran-backed militant group that began firing rockets into Israel the day after the war in Gaza began last year. Lebanese politicians have decried the ongoing airstrikes and said they are impeding ceasefire negotiations. The country's deputy parliament speaker accused Israel of ramping up its bombardment to pressure Lebanon to make concessions in indirect ceasefire negotiations with Hezbollah. Elias Bousaab, an ally of the militant group, said Monday that the pressure has increased because "we are close to the hour that is decisive regarding reaching a ceasefire." Israeli officials voiced similar optimism Monday about prospects for a ceasefire. Mike Herzog, the country's ambassador to Washington, earlier in the day told Israeli Army Radio that several points had yet to be finalized. Though any deal would require agreement from the government, Herzog said Israel and Hezbollah were "close to a deal." "It can happen within days," he said. Israeli officials have said the sides are close to an agreement that would include withdrawal of Israeli forces from southern Lebanon and a pullback of Hezbollah fighters from the Israeli border. But several sticking points remain. A member of the Israeli security forces inspects an impact site Sunday after a rocket fired from Lebanon hit an area in Rinatya, outskirts of Tel Aviv, Israel. After previous hopes for a ceasefire were dashed, U.S. officials cautioned that negotiations were not yet complete and noted that there could be last-minute hitches that either delay or destroy an agreement. "Nothing is done until everything is done," White House national security spokesman John Kirby said Monday. The proposal under discussion to end the fighting calls for an initial two-month ceasefire during which Israeli forces would withdraw from Lebanon and Hezbollah would end its armed presence along the southern border south of the Litani River. The withdrawals would be accompanied by an influx of thousands more Lebanese army troops, who have been largely sidelined in the war, to patrol the border area along with an existing U.N. peacekeeping force. Western diplomats and Israeli officials said Israel demands the right to strike in Lebanon if it believes Hezbollah is violating the terms. The Lebanese government says such an arrangement would authorize violations of the country's sovereignty. On paper, being more sustainable and eco-friendly while shopping sounds great—so why don't more people do it? There is growing consumer consciousness about the environmental impact of where people choose to shop and the sustainability of the products they buy. According to McKinsey, over 60% of individuals surveyed in 2020 said they would be willing to pay more for a product that is packaged in an eco-friendly way. Since 2019, products marketed as being environmentally sustainable have seen a 28% growth in revenue compared to 20% for products with no such marketing, a 2023 McKinsey and NielsenIQ report found. Much of this is thanks to the preferences and attitudes of Gen Z, who, on average, care more than their older counterparts about being informed shoppers. The younger generation also has more social justice and environmental awareness altogether. Shoppers are willing to spend around 9.7% more on a product they know is sourced or manufactured sustainably, with 46% saying they would do so explicitly because they want to reduce their environmental footprint, according to a 2024 PwC report. Sustainable practices consumers look for from companies include production methods, packaging, and water conservation. But despite the growing consciousness around being more environmentally responsible, consumer actions don't always align with their values. In psychology, this is defined as the "say-do gap": the phenomenon wherein people openly express concern and intention around an issue, but fail to take tangible action to make a change. According to the Harvard Business Review in 2019, most consumers (65%) say they want to buy from brands that promote sustainability, but only 1 in 4 follow through. So why don't people actually shop sustainably, despite how much they express a preference for eco-friendly products—and how can we close the gap? The RealReal examined reports from the Harvard Business Review and other sources to explore why some shoppers want to buy sustainably but struggle to follow through. This lack of action isn't due to a lack of caring—in many cases, it's hard to know how to be a sustainable consumer and other factors are often outside of shoppers' control. But the more people shop sustainably, the easier and more accessible that market will be for everyone—making it much easier for folks to buy aligned with their values. There are many obstacles preventing shoppers from upholding eco-friendly habits as much as they may want to—but not all of these barriers are necessarily real, or accurately understood. Shopping sustainably simply isn't convenient or accessible for many. Those who live in apartment buildings are 50% less likely to recycle , according to Ipsos. Reasons for this can vary from lack of space to buildings being excluded altogether because of recycling contamination issues. Many believe that sustainable products are too expensive or of a lower quality. The former is often true, which does create a hurdle for many: The manufacturing processes and materials for sustainable products are pricey. For instance, organic cotton requires an intensive production process free of certain chemicals or pesticides; by definition, true eco-friendly products can't be mass-produced, further upping their price tag. Using recycled materials for packaging, or obtaining an eco certification, can also be expensive. However, although the narrative of eco-friendly products being more expensive is true, there is often more of an effort to use better quality materials that last longer than their noneco-friendly counterparts. This could end up saving consumers money in the long run: By paying more upfront, they can get more wear out of sustainable fashion, for instance. There is also undeniable political rhetoric surrounding eco-friendly products—however, despite many Conservative politicians decrying sustainable products, members of all generations are increasingly choosing to prioritize shopping sustainably regardless of their political affiliation, according to research from NYU Stern Center for Sustainable Business . This finding shows a trend toward seeing sustainability as a nonpartisan subject everyone can benefit from, no matter where they lie on the political spectrum. Some might think eco-friendly clothing, in particular, is not fashion-forward; after all, many of the top clothing retailers in the world partake in fast fashion. However, brands are increasingly being recognized as 'cool' and 'trendy' for supporting environmentally ethical practices, particularly as younger generations prioritize sustainability, as noted before. Many increasingly popular online stores are taking advantage of this paradigm shift by offering secondhand shopping options that are not only fashionable, but also more affordable, like ThredUp or Poshmark. Additionally, many legacy large-name brands are hopping on the sustainability movement and are gaining appreciation from loyal customers. Amazon's Climate Pledge Friendly program partners with third-party certification bodies to make it easier for shoppers to identify eco-friendly products as they browse the website. H&M's newly launched H&M Rewear program debuts a resale platform that allows the resale of all clothing brands—not just their own. Similarly, Patagonia's Worn Wear program allows shoppers to trade in and buy used gear and clothing. The federal government is also working to close this gap. The Environmental Protection Agency's Safer Choice program is attempting to make sustainable shopping easier for consumers and companies alike. It includes a directory of certified products, a list of safer chemicals to look out for on labels, a "Safer Choice" label that products can earn to denote they are eco-friendly, and resources for manufacturers looking to adopt more sustainable practices. Most of all, though, the biggest way shoppers can shift toward sustainable shopping is through their behaviors and attitudes amongst their peers and communities. Studies show that humans largely care what others think of their actions; the more shoppers make environmentally conscious shopping the norm, the more others will follow suit. From an economic perspective, the more consumers shop eco-friendly, the more affordable and accessible these products will become, too: Sustainable products are currently more expensive because they are not in high demand. Once demand rises, production rates and prices can lower, making these products more accessible for all. Story editing by Carren Jao. Additional editing by Kelly Glass. Copy editing by Kristen Wegrzyn. This story originally appeared on The RealReal and was produced and distributed in partnership with Stacker Studio. Get local news delivered to your inbox!After the regime change in Syria, a new era has dawned upon the war-torn nation, bringing with it a wave of change and uncertainty. The reshuffling of power dynamics has left many pondering over who emerged victorious and who faced defeat in the aftermath. In this analysis, we will delve into the post-war landscape of Syria and highlight the key players who have either thrived or floundered in the new order.
LOOK: MSU fans meltdown on social media after Michigan flips Bryce Underwood - Sports IllustratedOverall, the introduction of these refinement measures reflects the commitment of regulatory authorities to improve the supervision of collective procurement of drugs and medical consumables. By enhancing full-process monitoring, strengthening quality control measures, promoting transparency and fairness, and implementing post-market surveillance mechanisms, regulators are paving the way for a more efficient and reliable healthcare supply chain.
During Black Friday, TikTok saw a surge in s-commerce activity, with both big-name retailers and small businesses taking advantage of the platform's massive reach. Through a combination of sponsored posts, hashtag challenges, and influencer collaborations, brands were able to showcase their products to millions of users and drive traffic to their online stores.NAPLES, Fla. (AP) — Angel Yin was making putts from across the green and threatening to build a big lead until Jeeno Thitikul finished eagle-birdie for a 9-under 63 to share the lead Saturday going into the final round of the CME Group Tour Championship with $4 million on the line. Read this article for free: Already have an account? To continue reading, please subscribe: * NAPLES, Fla. (AP) — Angel Yin was making putts from across the green and threatening to build a big lead until Jeeno Thitikul finished eagle-birdie for a 9-under 63 to share the lead Saturday going into the final round of the CME Group Tour Championship with $4 million on the line. Read unlimited articles for free today: Already have an account? NAPLES, Fla. (AP) — Angel Yin was making putts from across the green and threatening to build a big lead until Jeeno Thitikul finished eagle-birdie for a 9-under 63 to share the lead Saturday going into the final round of the CME Group Tour Championship with $4 million on the line. Yin had a 69 after another day of big putts and one chip-in from some 60 feet for eagle on the par-5 sixth hole that put her comfortably ahead at Tiburon Golf Club. She holed a 30-footer on the eighth hole, another birdie from about 25 feet on the ninth hole and another one from the 30-foot range on the 12th. Thitikul seemed to be an afterthought until she lit it up on the back nine for a 30. The Thai started the back nine with three straight bogeys, but she made up quick ground at the end with her eagle on the reachable par-5 17th and a birdie on the closing hole. The birdie briefly gave her the lead until Yin made birdie on the 17th to join her. They were tied at 15-under 201, three shots head of Ruoning Yin, who birdied her last two for a 66. Charley Hull had seven birdies in her round of 66 and was at 11-under 205, along with Narin An of South Korea. Brooke Henderson of Smiths Falls, Ont., was tied for 16th at 7 under after a round of 69. Nelly Korda, who got back into the mix on Friday after a sluggish start, lost ground with a 69 on a pleasant day that left her six shots back going into the final round. Korda has won four of her seven LPGA titles this year coming from behind. This could be a tall order. At stake is the richest payoff in women’s golf, $4 million to the winner, nearly as much as Korda has made all year in her seven-victory season. Thitikul already picked up a $1 million bonus this week through the Aon Risk-Reward Challenge, a competition based on how players score on a designated hole each week. Now she could leave Florida with a total of $5 million. “Actually, $1 million is really good enough for me,” Thitikul said. “If I can get more, it’s definitely going to be a nice, because as my team know I spend a lot of money. That’s why I have to keep playing good golf, like spending on shopping day.” Winnipeg Jets Game Days On Winnipeg Jets game days, hockey writers Mike McIntyre and Ken Wiebe send news, notes and quotes from the morning skate, as well as injury updates and lineup decisions. Arrives a few hours prior to puck drop. Angel Yin heard plenty of cheers for her long birdie putts, and the chip-in for eagle. She also was helped by a couple of pars after bad drives. She went well to the left at No. 10, did well to blast out on a blind shot just short of the green and then got up-and-down with a pitch to 4 feet. And then on the 13th, another tee shot went well to the left. She tried to get it back in play from just in front of some bushes, and from 50 yards hit wedge to about 15 feet. She holed that putt, too, that kept her in front. “I’m scoring still,” Yin said. “Making some mistakes, but saving a bunch, so a lot of positives.” ___ AP golf: https://apnews.com/hub/golf Advertisement Advertisement
Chicago Bears quarterback Caleb Williams received some encouraging words from Minnesota Vikings head coach Kevin O'Connell following Minnesota's 30-27 win at Soldier Field on Sunday. The two were seen on the FOX Sports broadcast conversing at the end of the game and both Williams and O'Connell revealed what was said. pic.twitter.com/OeouMBzs2t Related: Bears recover onside kick to force overtime but lose to Vikings, 30-27 Follow us on Facebook "His message is just to keep going," Williams said about the exchange. "Hell of a player, keep going, way to fight. He said it sucks that he has to go up against him for awhile, he has to go against me for a while. But a hell of a player. Excited to see me out there fighting, leading those guys." O'Connell had high praise for the rookie quarterback, saying he "continues to get better and better." "You can see it when he starts creating off-schedule and that change of direction and athleticism, and we had him dead to rights a couple of times, and he gets out and makes huge plays," O'Connell told reporters. "It's going to be a challenge [facing him twice a year]. We're going to have to play as consistently as possible and disciplined as possible against him as he continues to grow. I look forward to the challenge of competing against him because he's going to be a really good player." Williams was impressive against one of the better defenses in the NFL on Sunday, as he finished the day completing 32-for-47 passes for 340 yards and two touchdowns. He also rushed six times for 33 yards, escaping pressure at times and turning a negative into a positive gain. Related: Caleb Williams sets Bears all-time rookie passing yard record The former No. 1 overall pick also made history, as he set the franchise rookie season passing yards record with five games remaining this year. It was formerly held by Mitchell Trubisky in 2017. After Sunday, Williams has thrown for 2,356 yards. The rookie will get another tough test on a short week, as the Bears (4-7) take on the Detroit Lions (10-1) at Ford Field on Thanksgiving day. Daniel Bartel-Imagn ImagesThe transfer portal has been open since Dec. 9, sparking a frenzy of player movement as thousands of college football athletes seek new programs. However, one player who intended to enter has found himself in an unusual and unresolved situation. Wisconsin cornerback Xavier Lucas announced his plans to transfer earlier this month, yet the Badgers have reportedly refused to release him into the portal. The situation remains unclear, but it has drawn significant attention as the Dec. 28 portal closing deadline approaches. Lucas took to social media on Friday to address the matter. “I still intend to transfer, but at the moment Wisconsin is refusing to release me into the transfer portal,” Lucas said. “I’ve met all NCAA requirements of the transfer portal process. I’ve yet to be put into the transfer portal by Wisconsin, which is impeding my ability to speak with schools.” This scenario is unprecedented in the transfer portal era. According to Badger Extra 's Colten Bartholomew, Lucas reportedly signed an agreement with Wisconsin, though details about the parties involved remain undisclosed. Lucas initially announced his plans to transfer on Dec. 19 and has since drawn interest from multiple programs. However, as Bartholomew reported, Wisconsin’s student-athlete handbook states the compliance office is required to enter a player's information into the portal within two business days of receiving the necessary paperwork. It remains unclear when Lucas filed his paperwork, but six business days have passed since his initial announcement. No NCAA bylaw appears to permit the Badgers to delay or block his entry if all requirements are met. Should Lucas eventually enter the portal, he would become the Badgers’ 24th outgoing transfer during this cycle and their sixth cornerback departure, according to 247Sports. Lucas played in 11 games for Wisconsin this season, recording 18 tackles, one sack, one interception, and two pass breakups. A highly touted prospect out of Ft. Lauderdale, Florida, Lucas has been linked to the Miami Hurricanes, who are looking to bolster their defensive backfield after struggle with that position this season. As the portal closing deadline looms, the uncertainty surrounding Lucas’ situation raises questions about the process and Wisconsin’s handling of player transfers.
Additionally, Messi's return to Barcelona could have implications for the team's tactical approach and overall dynamics. With a new manager at the helm and a shifting landscape in European football, integrating Messi back into the squad could prove to be a complex challenge. Will he be able to fit seamlessly into the team's playing style and contribute effectively alongside the emerging talents and established stars in the squad? Will his presence disrupt the delicate balance that has been carefully cultivated in his absence?
Moreover, the development zone has proactively sought partnerships with leading e-commerce platforms and payment gateways, facilitating a smooth and secure transaction process for both buyers and sellers. By leveraging technology and innovation, Nantong Development Zone has been able to create a digital ecosystem that fosters trust and transparency, key elements in the world of cross-border e-commerce.The defense, on the other hand, sought to challenge the validity of the evidence presented by the prosecution, casting doubt on the credibility of key witnesses and attempting to undermine the case against their clients. The courtroom drama unfolded as legal representatives on both sides passionately argued their positions, each seeking to sway the judge and jury in their favor.
BEIRUT — Israel's military launched airstrikes across Lebanon on Monday, unleashing explosions throughout the country and killing at least 31 while Israeli leaders appeared to be closing in on a negotiated ceasefire with the Hezbollah militant group. Israeli strikes hit commercial and residential buildings in Beirut as well as in the port city of Tyre. Military officials said they targeted areas known as Hezbollah strongholds. They issued evacuation orders for Beirut's southern suburbs, and strikes landed across the city, including meters from a Lebanese police base and the city's largest public park. The barrage came as officials indicated they were nearing agreement on a ceasefire, while Israeli Prime Minister Benjamin Netanyahu 's Security Cabinet prepared to discuss an offer on the table. Bulldozers remove the rubble of a destroyed building Monday that was hit in an Israeli airstrike in Dahiyeh, in the southern suburb of Beirut, Lebanon. Foreign ministers from the world’s leading industrialized nations also expressed cautious optimism Monday about possible progress on a ceasefire. “Knock on wood,” Italian Foreign Minister Antonio Tajani said as he opened the Group of Seven meeting outside Rome. “We are perhaps close to a ceasefire in Lebanon," he said. "Let's hope it's true and that there's no backing down at the last-minute.” A ceasefire in Gaza and Lebanon was foremost on the agenda of the G7 meeting in Fiuggi, outside Rome, that gathered ministers from Canada, France, Germany, Italy, Japan, the United Kingdom and the United States, in the last G7 encounter of the Biden administration. For the first time, the G7 ministers were joined by their counterparts from Saudi Arabia, Egypt, Jordan, the United Arab Emirates and Qatar, as well as the Secretary General of the Arab League. Thick smoke, flames and debris erupt Monday from an Israeli airstrike that targeted a building in Tayouneh, Beirut, Lebanon. Meanwhile, massive explosions lit up Lebanon's skies with flashes of orange, sending towering plumes of smoke into the air as Israeli airstrikes pounded Beirut's southern suburbs Monday. The blasts damaged buildings and left shattered glass and debris scattered across nearby streets. Some of the strikes landed close to central Beirut and near Christian neighborhoods and other targets where Israel issued evacuation warnings, including in Tyre and Nabatiyeh province. Israeli airstrikes also hit the northeast Baalbek-Hermel region without warning. Lebanon's Health Ministry said Monday that 26 people were killed in southern Lebanon, four in the eastern Baalbek-Hermel province and one in Choueifat, a neighborhood in Beirut's southern suburbs that was not subjected to evacuation warnings on Monday. The deaths brought the total toll to 3,768 killed in Lebanon throughout 13 months of war between Israel and Hezbollah and nearly two months since Israel launched its ground invasion. Many of those killed since the start of the war between Israel and Hezbollah have been civilians, and health officials said some of the recovered bodies were so severely damaged that DNA testing would be required to confirm their identities. Israel claims to have killed more than 2,000 Hezbollah members. Lebanon's Health Ministry says the war has displaced 1.2 million people. Destroyed buildings stand Monday in the area of a village in southern Lebanon as seen from northern Israel. Israeli ground forces invaded southern Lebanon in early October, meeting heavy resistance in a narrow strip of land along the border. The military previously exchanged attacks across the border with Hezbollah, an Iran-backed militant group that began firing rockets into Israel the day after the war in Gaza began last year. Lebanese politicians have decried the ongoing airstrikes and said they are impeding ceasefire negotiations. The country's deputy parliament speaker accused Israel of ramping up its bombardment to pressure Lebanon to make concessions in indirect ceasefire negotiations with Hezbollah. Elias Bousaab, an ally of the militant group, said Monday that the pressure has increased because "we are close to the hour that is decisive regarding reaching a ceasefire." Israeli officials voiced similar optimism Monday about prospects for a ceasefire. Mike Herzog, the country's ambassador to Washington, earlier in the day told Israeli Army Radio that several points had yet to be finalized. Though any deal would require agreement from the government, Herzog said Israel and Hezbollah were "close to a deal." "It can happen within days," he said. Israeli officials have said the sides are close to an agreement that would include withdrawal of Israeli forces from southern Lebanon and a pullback of Hezbollah fighters from the Israeli border. But several sticking points remain. A member of the Israeli security forces inspects an impact site Sunday after a rocket fired from Lebanon hit an area in Rinatya, outskirts of Tel Aviv, Israel. After previous hopes for a ceasefire were dashed, U.S. officials cautioned that negotiations were not yet complete and noted that there could be last-minute hitches that either delay or destroy an agreement. "Nothing is done until everything is done," White House national security spokesman John Kirby said Monday. The proposal under discussion to end the fighting calls for an initial two-month ceasefire during which Israeli forces would withdraw from Lebanon and Hezbollah would end its armed presence along the southern border south of the Litani River. The withdrawals would be accompanied by an influx of thousands more Lebanese army troops, who have been largely sidelined in the war, to patrol the border area along with an existing U.N. peacekeeping force. Western diplomats and Israeli officials said Israel demands the right to strike in Lebanon if it believes Hezbollah is violating the terms. The Lebanese government says such an arrangement would authorize violations of the country's sovereignty. There are many obstacles preventing shoppers from upholding eco-friendly habits as much as they may want to—but not all of these barriers are necessarily real, or accurately understood. Shopping sustainably simply isn't convenient or accessible for many. Those who live in apartment buildings are 50% less likely to recycle , according to Ipsos. Reasons for this can vary from lack of space to buildings being excluded altogether because of recycling contamination issues. Many believe that sustainable products are too expensive or of a lower quality. The former is often true, which does create a hurdle for many: The manufacturing processes and materials for sustainable products are pricey. For instance, organic cotton requires an intensive production process free of certain chemicals or pesticides; by definition, true eco-friendly products can't be mass-produced, further upping their price tag. Using recycled materials for packaging, or obtaining an eco certification, can also be expensive. However, although the narrative of eco-friendly products being more expensive is true, there is often more of an effort to use better quality materials that last longer than their noneco-friendly counterparts. This could end up saving consumers money in the long run: By paying more upfront, they can get more wear out of sustainable fashion, for instance. There is also undeniable political rhetoric surrounding eco-friendly products—however, despite many Conservative politicians decrying sustainable products, members of all generations are increasingly choosing to prioritize shopping sustainably regardless of their political affiliation, according to research from NYU Stern Center for Sustainable Business . This finding shows a trend toward seeing sustainability as a nonpartisan subject everyone can benefit from, no matter where they lie on the political spectrum. Some might think eco-friendly clothing, in particular, is not fashion-forward; after all, many of the top clothing retailers in the world partake in fast fashion. However, brands are increasingly being recognized as 'cool' and 'trendy' for supporting environmentally ethical practices, particularly as younger generations prioritize sustainability, as noted before. Many increasingly popular online stores are taking advantage of this paradigm shift by offering secondhand shopping options that are not only fashionable, but also more affordable, like ThredUp or Poshmark. Additionally, many legacy large-name brands are hopping on the sustainability movement and are gaining appreciation from loyal customers. Amazon's Climate Pledge Friendly program partners with third-party certification bodies to make it easier for shoppers to identify eco-friendly products as they browse the website. H&M's newly launched H&M Rewear program debuts a resale platform that allows the resale of all clothing brands—not just their own. Similarly, Patagonia's Worn Wear program allows shoppers to trade in and buy used gear and clothing. The federal government is also working to close this gap. The Environmental Protection Agency's Safer Choice program is attempting to make sustainable shopping easier for consumers and companies alike. It includes a directory of certified products, a list of safer chemicals to look out for on labels, a "Safer Choice" label that products can earn to denote they are eco-friendly, and resources for manufacturers looking to adopt more sustainable practices. Most of all, though, the biggest way shoppers can shift toward sustainable shopping is through their behaviors and attitudes amongst their peers and communities. Studies show that humans largely care what others think of their actions; the more shoppers make environmentally conscious shopping the norm, the more others will follow suit. From an economic perspective, the more consumers shop eco-friendly, the more affordable and accessible these products will become, too: Sustainable products are currently more expensive because they are not in high demand. Once demand rises, production rates and prices can lower, making these products more accessible for all. Story editing by Carren Jao. Additional editing by Kelly Glass. Copy editing by Kristen Wegrzyn. This story originally appeared on The RealReal and was produced and distributed in partnership with Stacker Studio. On paper, being more sustainable and eco-friendly while shopping sounds great—so why don't more people do it? There is growing consumer consciousness about the environmental impact of where people choose to shop and the sustainability of the products they buy. According to McKinsey, over 60% of individuals surveyed in 2020 said they would be willing to pay more for a product that is packaged in an eco-friendly way. Since 2019, products marketed as being environmentally sustainable have seen a 28% growth in revenue compared to 20% for products with no such marketing, a 2023 McKinsey and NielsenIQ report found. Much of this is thanks to the preferences and attitudes of Gen Z, who, on average, care more than their older counterparts about being informed shoppers. The younger generation also has more social justice and environmental awareness altogether. Shoppers are willing to spend around 9.7% more on a product they know is sourced or manufactured sustainably, with 46% saying they would do so explicitly because they want to reduce their environmental footprint, according to a 2024 PwC report. Sustainable practices consumers look for from companies include production methods, packaging, and water conservation. But despite the growing consciousness around being more environmentally responsible, consumer actions don't always align with their values. In psychology, this is defined as the "say-do gap": the phenomenon wherein people openly express concern and intention around an issue, but fail to take tangible action to make a change. According to the Harvard Business Review in 2019, most consumers (65%) say they want to buy from brands that promote sustainability, but only 1 in 4 follow through. So why don't people actually shop sustainably, despite how much they express a preference for eco-friendly products—and how can we close the gap? The RealReal examined reports from the Harvard Business Review and other sources to explore why some shoppers want to buy sustainably but struggle to follow through. This lack of action isn't due to a lack of caring—in many cases, it's hard to know how to be a sustainable consumer and other factors are often outside of shoppers' control. But the more people shop sustainably, the easier and more accessible that market will be for everyone—making it much easier for folks to buy aligned with their values. Get local news delivered to your inbox!
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